Keshia Theobald-van Gent

We’ve seen firsthand the revolutionary impact of Machine Learning (ML) across multiple sectors. For us in the SaaS realm, ML is not just a technological advancement; it’s a strategic imperative that’s reshaping product development.

In the world of software startups, change is the only constant. Over the past few years, innovative business models have emerged, reshaping how companies deliver value to their customers. As an entrepreneur in the SaaS space, understanding these trends can be the key to unlocking growth and staying ahead of the competition.

AI is reshaping the way we all work (or should be) by automating routine tasks, providing deep insights through data analytics, and enhancing experiences. For SaaS companies, AI offers the potential to revolutionize how they operate, scale, and serve their customers. From improving operational efficiencies to enabling more personalized customer interactions, AI-driven tools and technologies are becoming indispensable.

In the dynamic journey of startup growth and expansion, the skill of negotiation is pivotal for founders’ success, and yet one that is often overlooked. Crafting partnerships or navigating sales agreements isn’t just about knowing your product inside and out, it requires a keen understanding of what drives your potential partners and customers.

I often receive questions from founders about how to approach investors and raise venture capital for their businesses. The best advice I have is to take a strategic approach, in the same manner they might approach…